Course Description

“Principles of Marketing” introduces the students to the essentials of marketing critical in managing customer relationships in today’s dynamic and connected environment. The course is designed:  To introduce you to marketing strategies and to the elements of marketing analysis: customer analysis, company analysis and competitor analysis.  To familiarize you with the elements of the marketing mix (product, pricing, promotion and placement).  To enhance your problem solving and decision making abilities by learning how to leverage strategic marketing analysis and tactical marketing mix decisions.  To provide you with a comprehensive framework to evaluate marketing decisions and to create successful marketing initiatives.  To expand your knowledge of the marketing industry while increasing your awareness of the strategic decisions behind today’s top performing companies.